Role

  • Product Design
  • Research
  • Branding

Tools

  • Figma
  • Adobe CC

Alpha NB

A consulting company that helps businesses grow by providing different services.


Design Challenge

The branding was outdated and did not represent the company well. I decided to refresh the company to reach the right audiences and keep the company vision clear.

The Solution

A refreshed brand, website, and logo that lets audiences quickly understand what the company does and why they should use its services.


Research

A lot of consulting companies like to keep it simple and list out everything on one page, but sometimes this can be overwhelming to the people who visit the website. In order to keep the website simple but also present all the necessary information, I broke down the website into 5 different sections.

Target Users

People that need help with startup companies or having problems growing their businesses.


Low-Fidelity Wireframes


Home Page - Old vs New


Work Page - Old vs New


About Page - Old vs New


Services Page & Contact Page - New


Logo Design Old vs New


Takeaways

Before rebranding the company, it was important to understand the company’s vision, mission, and values. This made finding the solutions for this project faster and easier.